Search, social, content and email — how businesses reach people online, from fundamentals to channel-specific skills.
Google · All levels · Course catalogue
Google's own training hub for its advertising and measurement products. Useful once you know marketing basics and want product-specific skills for Google Ads or Analytics.
Google · Beginner · Course catalogue
India landing page for Google's skills programmes. Mixes free tools and certificate programmes; check each programme for its own cost and certificate terms.
HubSpot Academy · Beginner · Course
An end-to-end tour of how online channels fit together, from attracting visitors to nurturing leads. A reasonable first course before specialising.
HubSpot Academy · Beginner · Course
Introduces the inbound approach: earning attention with useful content instead of interrupting people. Good conceptual grounding for content and SEO work.
HubSpot Academy · Intermediate · Course
Covers planning, creating and repurposing content around audience needs. Best taken after a general digital marketing overview.
HubSpot Academy · Intermediate · Course
Search engine optimisation fundamentals: how pages get found, keyword thinking and on-page structure.
HubSpot Academy · Beginner · Course
Planning and measuring organic social media activity for a brand. Platform features change often, so pair with each platform's own help pages.
HubSpot Academy · Intermediate · Course
Building permission-based email programmes, segmentation and basic performance review. Remember to follow applicable Indian data-protection rules when collecting emails.
Meta · All levels · Course catalogue
Meta's learning hub for advertising and business tools on Facebook, Instagram and WhatsApp. Page language may follow your browser/region settings.