Digital marketing: from zero to channel basics

Expected effort

Rough planning estimate: 15–25 hours self-paced (provider durations not verified)

Prerequisites

• Comfort using a web browser and email
• No prior marketing knowledge needed

1. 1
   Step 1: Digital Marketing courseHubSpot Academy — Get the big picture of online channels.

   ↗ Third-party · externalCost/certificate not confirmed — check provider
2. 2
   Step 2: Inbound Marketing courseHubSpot Academy — Understand audience-first thinking.

   ↗ Third-party · externalCost/certificate not confirmed — check provider
3. 3
   Step 3: SEO trainingHubSpot Academy — Learn how search visibility works.

   ↗ Third-party · externalCost/certificate not confirmed — check provider
4. 4
   Step 4: Social Media Marketing courseHubSpot Academy — Add social channels.

   ↗ Third-party · externalCost/certificate not confirmed — check provider
5. 5
   Step 5: Google Skillshop catalogueGoogle — Move to product-specific ad and analytics skills.

   ↗ Third-party · externalCost/certificate not confirmed — check provider

Progress tracking is not available in the MVP. We never claim to track progress on provider sites.